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2. Do you enjoy working with most of your
clients? If yes, GREAT! If no, which clients
do you not enjoy, and what needs to be done
to re-position the relationship, set new
expectations and establish new rules of
engagement? Schedule the time to meet or
talk with these clients to discuss. If you
can't restructure the relationship, do you
need to let the clients go?
3. How many of your clients are referring
new clients to you? Look at your top 25
clients to determine how many have referred
a new client to you in the last twelve to
eighteen months. If the picture doesn't
look that good, ask yourself the question:
if these are my top clients and they're
not referring new people to me, who is going
to refer me the kind of new clients I want?
4. If you're enjoying the kind of business
you're doing, GREAT! If not, what would
you like to do more of, and/or less of?
5. How would you describe your quality
of life? Do you enjoy your days and the
contact you have with your clients, or do
you find the days a grind? Do you take time
off to enjoy family and friends, or do you
spend your free time fretting about your
business?
6. How would you describe your client niche,
and your uniqueness in being the optimum
solution for your chosen niche? What would
your clients say about you, and why they
work with you instead of another financial
advisor? How clearly can you articulate
who you are, what you do, who you do it
for, how you do it, and why to a prospective
client?
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